Bianca Bush studied Psychology at university with a key reason being her inquisitiveness to understand why people are the way they are and why they do what they do. This inquisitive nature continued and since then Bianca has been working in the media industry for over 12 years. Bianca has a vast range of research experience across different methodologies including brand effectiveness studies, segmentations, consumer journeys and audience understanding. As well as this, Bianca has experience in both media agency and media owner industries so understands the media landscape and podcast landscape as well as its growth, mission and challenges that agencies/brands and clients themselves face. Bianca is obsessed with podcasts (ask for her fave, and she can talk for hours about it!), their growth and how to measure them, so  it was inevitable she would end up working at Acast helping to drive this growth through data driven insights!