Michael Bayston is the VP of Ad Tech Solutions at Acast, leading automation and programmatic strategy for the organization.

Michael has over 20 years of experience, working at both major networks (News Corporation, Viacom, BBC) and agile, fast growth digital media (Spil Games, King, BuzzFeed), developing strategy and leading teams selling media solutions via direct and programmatic executions across local and global regions.

Michael’s commercial experience spans multiple channels including press, TV, and digital, but a particular focus since 2008 has been a deep immersion in monetisation of, and automation technologies applied to, early stage digital companies in mobile, gaming, social and now audio.